For our latest uni project we have had to write a retail report on a UK brand expanding into the US market and how this would be possible. I chose the brand Whistles, and here are some sections of the report:
Moodboards for my consumer segmentation. The first shows a more fashion forward consumer at Whistles, whilst the second is there more average consumer.
These are 2 examples of double page spread that would be used to advertise Whistles move to the US and their collaboration with Chloé.
This is a moodboard for ideas for the flagship store in SoHo, New York.
This is the front page of the lookbook I created for this seasons campaign.
Enjoy xx
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