At uni we are currently working with the British Fashion Council on a project based around increasing the footfall to London Fashion Weekend. We are focusing on the section Weekend Mens, which is currently very limited and has a lot of potential for improvement. As a way of promoting Weekend Mens to the public, we carried out a photoshoot with the intention to use some of the photos in the advertising campaign. Here are a sample of some of the photos and potential adverts to promote London Fashion Weekend and Weekend Mens:
We loved the idea of projections so here a few examples that we tried out. As it is London Fashion Weekend we thought the tube map was most appropriate. The second projection is of Somerset House where London Fashion Weekend takes place, and the final is of our logo projected over our model Will.
Here are an example of a couple of the photos transformed into adverts. The one promoting Weekend Boutique is to show how our idea is transferable to all areas of London Fashion Weekend.
Enjoy xx
No comments:
Post a Comment