So having recently started working on my final year project with Bjorn Borg, they came in today to tell us more about the brand. During the lecture they showed us this video by Karmaloop TV of the party they held at Battersea Power Station to promote their Lights Off campaign.
The video shows everything that the brand is about, from the fun and playful nature of the brand to the sexy Swedish models showing off the latest underwear collection. The light show was brilliant and the video has been very inspiring for ideas for our project. And how fun does the party look!
Enjoy xx
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