For my uni project I have been looking into different brands and how they market their products or any PR stunts that they have carried out. Recently, over the past year, Coca Cola have taken part in some interesting guerilla marketing campaigns using their iconic vending machines. Last month in Korea a vending machine was set up with a big screen attached to it. The idea was to get consumers to dance in public. So when the public copied what the characters were doing on screen the they received a free bottle of coke.
Earlier this year they set up a special vending machine in an Istanbul shopping centre to coincide with Valentines Day. The vending machine looked like any other but with rigged with a secret camera inside. The only way you could get a can of coke was to prove that you were a couple. When you did, a can of coke was released for both you and your partner. Quite a cute way to share the love for Valentines Day.
Really interesting way to grab consumers attention and make them aware of the brand. Now they just need to bring one to a shopping centre near me and make it Diet Coke!
Enjoy xx
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