So ASOS has recently launched it's Christmas campaign #BestNightEver and to coincide with this they have released a series of shoppable videos featuring some very current and hot musicians. The other week saw ASOS take to Pinterest where they released a jigsaw of images which needed to be pieced together to work out who the celebrities featuring in the campaign would be. The outcome was model Charlotte Free, and musicians Ellie Goulding and my favourite Azealia Banks. This is a great and fun way for a brand to interact with their consumers.
This week saw the release of the campaign videos; a separate one for each artist. The final one was released today by the renowned fashion blogger Susie Bubble and is the cherry on top of all three; Azealia Banks.
This is Azealia's version featuring new track Fierce for ASOS's #BestNightEver campaign. When the video is finally uploaded to the ASOS website you will be able to shop Azealia's outfits straight from the video. The video features a mixture of 'London downtown aesthetic mixed with some uptown glamour' styled by Sharmadean Reid.
ASOS is at the forefront of e-commerce, but it won't be long until you are seeing shoppable videos from all your favourite high street brands.
Enjoy xx
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