Last week we had to hand in our photographic breif, where we had picked an American brand and described an advertising campaign which they can use when they bring the brand to the UK. I chose Victoria's Secret and these are some of my favourite pieces from the brief:
I chose to give Victoria's Secret a darker, sultrier and sexier look which I think would be much more appealing the British market than the cute, flirty pinks as it is in America. 'Meet America's Darkets Secret became my strapline which I think fits this new image perfectly.
Moodboard for my customer profile.
I chose Ellen Von Unwerth to be the photographer for my campaign as her work portrayed the style I was going for as she specialised in erotic feminity, and she would therefore do the brief justice.
Sascha Lilic was my stylist, I love his work and he has also worked with Ellen Von Unwerth before so there work would compliment each others beautifully.
This moodboard is to give an overall idea of what the campaign will look like. The women will look sexy and seductive whilst shooting it in a derilict warehouse/building site will create an interesting juxstaposition between the femininity and beauty of the women and clothing and the industrial masculinity of the setting.
Enjoy xx
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