So last week I got an unexpected tweet from Bjorn Borg saying I was the random lucky winner of some Bjorn Borg underwear, which was definitely a nice surprise. And then today on my arrival home from uni I had a lovely, and very colourful package waiting for me. An even better surprise. Inside contained 2 pairs of ladies knickers and 3 pairs of men's boxers, which will make for a perfect accessory to sleep in! There was even a handwritten note which gave the whole package even more of a personal touch.
This is a great form of promotion for a company like Bjorn Borg. It builds up and a good reputation and creates a loyal fan base which all in all will mean good results.
Follow Bjorn Borg on Twitter.
You never know, you might be the next lucky winner!
Thanks xx
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