As collaborations go, this is one of the most suited I have seen in a while. When do you drink vodka? On a night out. So what better than teaming an alcohol brand with a DJ. Or 3 as it turns out. Absolut Vodka collaborated with the legendary Swedish House Mafia on their summer anthem 'Greyhound'.
Absolut presents 'Greyhound' - the drink, the song and the video to accompany. With some subtle product placement within the music video the two brands fit perfectly together.
The video, directed by Carl Erik Rinsch, sees three groups of racing enthusiasts, all kitted out in couture Lady Gaga would have been proud of, as they watch and cheer on their robotic greyhound; whilst casually sipping on their light pink Absolut Greyhounds - cue the product placement. Whilst those enjoy the race across the Bonneville Salt Flats, the Swedish House Mafia trio are confined to a remote location where they remotely control their robodogs.
The visuals of the video are stunning with eye popping colour set against a gorgeous background along with some stunning outfit choices. The music fits the video perfectly and Absolut Greyhound seems to be the perfect drink for these couture cladded socialites to be drinking. In my opinion this is a brilliant collaborative choice with two brands that fit and compliment each other perfectly.
Enjoy xx
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