This is the Givenchy Spring 2011 ad campaign, but in all honesty it is a little bit feakish isn't it? The models seems as though they are coming from one body and the use of the ghostly white colour only adds to the eeriness. The gothic inspired mask that the model wears is almost haunting. This reminds me of last term where we studied the use of Macabre in fashion advertising, and Givenchy is definitely hinting towards this this season. Do you think this type of advertising is successful, or does it just put you off the brand?
xx
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